Michael Kay wins ratings book over ‘Carton & Roberts’



The full fall ratings-book numbers are in, and they spell victory for “The Michael Kay Show” and ESPN New York over WFAN’s “Carton & Roberts” in afternoon drive in the fall ratings quarter.

In the time slot of 3-6:30 p.m., when both shows overlap, Kay’s show, which features Don La Greca and Peter Rosenberg, bested Craig Carton and Evan Roberts with a 5.7 share in the Nielsen Audio ratings compared to 4.6 amongst men 25-54, the demographic in which sports talk radio advertising is sold against.

In this time slot, Kay finished fourth overall in the New York market, and “Carton & Roberts” seventh.

This result had been largely expected, as Kay’s show had won the first two months of the book. “Carton & Roberts” rallied to tie the final month, with both shows earning a 4.9 share and a tie of fourth in the market.

Nonetheless, this victory represents a coup for Kay & Co., as “Carton & Roberts” had bested them in the winter and spring books earlier this year.

Don LaGreca and Michael Kay
Don LaGreca and Michael Kay
ESPN Radio

The numbers include terrestrial radio and streaming.

From 6-10 a.m., WFAN’s staple show, “Boomer & Gio” (Boomer Esiason and Gregg Giannotti) finished first in the market with a 6.5 share. ESPN, which has the national show with Keyshawn Johnson, Max Kellerman and Jay Williams on in the second half of this stretch after Rick DiPietro and Dave Rothenberg, finished in a tie for 10th with a 3.9 share.

Elsewhere in the day, between 5-8 a.m., DiPietro and Rothenberg on ESPN New York relatively held their own against WFAN’s warmup show with Al Dukes and Jerry Recco and the first two hours of “Boomer & Gio.” WFAN finished first in the market with a 6.5 share during these hours, and ESPN New York finished third with a 5.6 share.

Evan Roberts and Craig Carton
Evan Roberts and Craig Carton

In the final quarter of WFAN’s “Moose & Maggie” with Marc Malusis and Maggie Gray, the duo finished sixth in the market with a 4.3 share. ESPN New York, airing national shows with Mike Greenberg and then “Bart & Hahn” with Bart Scott and Alan Hahn in these hours, finished 15th with a 2.9 share.

Malusis and Gray are getting replaced by Tiki Barber and Brandon Tierney in mid-days at WFAN in 2022. Gray left the station to host a national show on CBS Sports Radio with former “Dan Patrick Show” producer Andrew Perloff, and Malusis will remain in a utility role.

ESPN New York was recently sold to Good Karma Brands.


Source link